Kadiwa markets generate P1.5M

The Visayan Daily Star
Tuesday, April 14, 2020
BY MARCHEL P. ESPINA

​Local farmers generated P1,514,728 in sales at the Kadiwa markets, barely two weeks after their establishment in the region, Remelyn Recoter, Department of Agriculture in Western Visayas director, said yesterday.

​The DA has rolled out Kadiwa ni Ani at Kita marketing initiatives in Western Visayas to provide income to farmers, and to make fruits, vegetables, and fishery products accessible to residents even with the implementation of the enhanced community quarantine, she said.

​In Negros Occidental, the DA partnered with the provincial government and the Eco Agri Foundation in organizing the “Negrense: Kadiwa ni Ani at Kita” market, that provides marketing convenience to residents of Bacolod City through the use of digital media platforms, Recoter said.

​From April 1 to 8, except on Sunday, they were able to earn P612,199 from selling vegetables, spices, eggs, meat, and poultry products to walk-in and home delivery clients, she said.

​“We are happy to note that the consuming public in Bacolod City is patronizing Kadiwa products, and Governor Eugenio Jose Lacson said this marketing scheme will go beyond ECQ,” she said.

​The Negrense Kadiwa Market has partnered with delivery and rider companies in the city, such as Grab, Tinderoo, Juan Ride, Maid in Bacolod, and Tapao.ph Delivery.

​So far, the highest sales recorded in a day was on April 7 at P131,835.

​In Iloilo City, the Kadiwa on Wheels earned P902,529 from March 31 to April 11, Recoter said.

​The DA also issues food pass stickers, Inter-Agency Task Force car pass, and identification cards to suppliers and truckers to enable the unhampered movement of agricultural products within Western Visayas, she added.*

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